10+ Best Video Ad Networks for Publishers in 2024

A video ad network is an online platform that acts as a marketplace for publishers and advertisers looking to make money from video content. The purchasing and selling of video ad inventory across a range of digital channels, including websites, mobile apps, and streaming platforms, is made easier by these networks.

Publishers use video ad networks to make money by selling ad space within their films, while advertisers use them to reach their target audience by inserting advertising within pertinent video content. Video ad networks make sure that advertisements are shown to the most appropriate viewers by optimizing ad delivery with advanced targeting algorithms and analytics.

Overall, video ad networks play a pivotal role in the digital advertising ecosystem, facilitating mutually beneficial transactions between advertisers and publishers while enhancing the user experience through relevant and engaging video content.

How do Video Ad networks work?

Video ad networks for publishers operate similarly to traditional ad networks but with a focus on video content. Here’s how they typically work:

1. Publisher Integration:

The technology of the video ad network is incorporated into the platforms of publishers, which include website owners, app developers, and content producers. To complete this integration, code or SDKs (Software Development Kits) from the ad network must be included in the apps or video players.

2. Ad Inventory Submission:

Publishers send their video ad inventory to the ad network for submission. This contains information about the type, length, and targeting options of their videos.

3. Advertiser Demand:

To access video ad inventory, advertisers must establish a connection with the video ad network. Advertisers can target their advertising according to several factors, including device kind, location, interests, and demographics.

4. Ad Serving and Targeting:

The technology of the video ad network dynamically chooses and serves a suitable video ad from the available inventory based on targeting parameters specified by the advertiser when a user visits a publisher’s website or app and watches a video. Real-time bidding (RTB), in which marketers place real-time bids for ad impressions, is a common step in this process.

5. Advertising Placement and Monetization:

The viewer sees the video advertisement before, during, or following the publisher’s video content (pre-roll, mid-roll, and post-roll). Depending on the goals of the advertiser’s campaign, publishers can make money using a variety of pricing methods, such as cost per thousand impressions (CPM), cost per click (CPC), or cost per view (CPV).

6. Reporting and Analytics:

The video ad network makes its reporting and analytics capabilities available to publishers as well as advertisers. Advertisers can keep an eye on the reach, engagement, and conversion of their ad campaigns, while publishers may analyze metrics like ad impressions, clicks, and income gained.

7. Optimization and Performance:

To assist publishers and advertisers get the most out of their ads, video ad networks frequently provide optimization tools and algorithms. This could involve audience segmentation, A/B testing, ad placement optimization, and other methods to increase the relevance and efficacy of ads.

Overall, video ad networks play a crucial role in facilitating the buying and selling of video ad inventory across a wide range of publishers and advertisers, helping both parties monetize content and reach their respective goals.

10+ Best Video Ad Networks for Publishers

These are the top 10 well-known video ad networks for publishers.

1. PropellerAds
2. Google AdSense
3. AdMaven 
4. Partners.House
5. Push.House 
6. Primis 
7. Viewdeos 
8. Adsterra 
9. Taboola 
10. Facebook Audience Network
11. SelectMedia 
12. Teads 

1. Propeller ads

PropellerAds stands out as one of the best video ad networks for publishers due to its comprehensive suite of features, user-friendly platform, and strong focus on maximizing revenue for publishers. With PropellerAds, publishers gain access to a vast network of advertisers, ensuring a steady stream of high-quality video ad inventory.

The platform offers a variety of video ad formats, including in-stream, out-stream, and interstitial ads, allowing publishers to seamlessly integrate ads into their content without compromising the user experience. Additionally, PropellerAds provides advanced targeting options, robust reporting and analytics tools, and dedicated support to help publishers optimize their ad placements and maximize their earnings.

2. Google AdSense

Google AdSense stands out as one of the best video ad networks for publishers due to its unparalleled reach, advanced technology, and robust monetization options. As a part of Google’s extensive advertising ecosystem, AdSense offers publishers access to a vast network of advertisers, ensuring a steady flow of high-quality video ad inventory.

The platform’s sophisticated targeting capabilities enable publishers to deliver relevant ads to their audience, maximizing engagement and revenue potential. With a user-friendly interface and seamless integration options, AdSense makes it easy for publishers to monetize their video content across various platforms and devices.

Additionally, AdSense provides detailed analytics and optimization tools, empowering publishers to track performance metrics and fine-tune their ad strategies for optimal results.

3. AdMaven

AdMaven stands out as one of the premier video ad networks for publishers due to its innovative approach, diverse range of ad formats, and a strong emphasis on maximizing publisher revenue. With AdMaven, publishers gain access to a vast pool of premium advertisers, ensuring a steady stream of high-quality video ad inventory.

The platform offers a variety of video ad formats, including in-stream, out-stream, and overlay ads, allowing publishers to seamlessly integrate ads into their content across different platforms and devices. AdMaven’s advanced targeting options and optimization algorithms enable publishers to deliver relevant and engaging video ads to their audience, driving higher engagement and maximizing revenue potential.

4. Partners.House

Partners.House distinguishes itself as one of the premier video ad networks for publishers through its tailored approach to maximizing publisher revenue and fostering long-term partnerships. With Partners.House, publishers benefit from a combination of cutting-edge technology, personalized support, and a vast network of premium advertisers.

The platform offers a range of video ad formats, including in-stream, out-stream, and native video ads, ensuring seamless integration with publishers’ content across various platforms. Partners.House places a strong emphasis on transparency and collaboration, providing publishers with detailed insights into ad performance and revenue metrics while offering strategic guidance to optimize ad placements and maximize earnings.

5. Push.House

Push.House distinguishes itself as one of the best video ad networks for publishers through its seamless integration, high-quality ad inventory, and lucrative revenue potential. With Push.House, publishers benefit from a user-friendly platform and easy setup process, enabling quick monetization of their video content.

The network offers a variety of ad formats, including in-stream and out-stream video ads, ensuring compatibility across different platforms and devices. Push.House’s advanced targeting options and optimization tools help publishers deliver relevant ads to their audience, driving engagement and maximizing revenue.

6. Primis

Primis stands out as a leading video ad network for publishers, offering a comprehensive suite of features, extensive global reach, and superior monetization opportunities. With Primis, publishers gain access to a vast network of premium advertisers, ensuring a steady stream of high-quality video ad inventory.

The platform’s advanced targeting capabilities and optimization algorithms enable publishers to deliver relevant and engaging video ads to their audience, maximizing viewer engagement and revenue potential. Primis prioritizes user experience and offers seamless integration options, ensuring that ads blend seamlessly with publishers’ content.

7. Viewdeos

Viewdeos stands out as an exceptional video ad network for publishers due to its cutting-edge technology, extensive reach, and lucrative revenue opportunities. With Viewdeos, publishers gain access to a diverse range of high-quality video ad inventory, ensuring optimal monetization across various platforms and devices.

The platform’s advanced targeting capabilities and optimization tools enable publishers to deliver tailored video ads to their audience, enhancing engagement and revenue potential. Viewdeos prioritizes user experience, offering seamless integration options and non-intrusive ad placements that maintain a positive viewer experience.

8. Adsterra

Adsterra is renowned as one of the premier video ad networks for publishers due to its extensive global reach, diverse ad formats, and competitive payouts. With Adsterra, publishers gain access to a vast network of premium advertisers, ensuring a steady flow of high-quality video ad inventory.

The platform offers a variety of video ad formats, including in-stream, out-stream, and native video ads, allowing publishers to seamlessly integrate ads into their content across multiple platforms and devices. Adsterra’s advanced targeting options and optimization tools enable publishers to deliver personalized ads to their audience, maximizing engagement and revenue potential.

9. Taboola

Taboola is a leading video ad network for publishers, renowned for its extensive reach, innovative technology, and personalized approach to ad placements. With Taboola, publishers gain access to a vast network of premium advertisers, ensuring a steady flow of high-quality video ad inventory.

The platform’s advanced targeting capabilities and optimization algorithms enable publishers to deliver relevant and engaging video ads to their audience, maximizing viewer engagement and revenue potential. Taboola’s user-friendly interface and seamless integration options make it easy for publishers to monetize their video content across various platforms and devices.

10. Facebook audience network

Facebook Audience Network stands out as a top video ad network for publishers due to its unparalleled reach, sophisticated targeting options, and seamless integration with the Facebook ecosystem. With Facebook Audience Network, publishers tap into Facebook’s vast user base and extensive advertiser network, ensuring access to premium video ad inventory.

The platform’s advanced targeting capabilities leverage Facebook’s rich user data to deliver highly relevant and personalized video ads to viewers, maximizing engagement and revenue potential. Facebook Audience Network offers seamless integration options across various platforms and devices, providing publishers with flexibility and ease of use.

11. SelectMedia

SelectMedia stands out as a premier video ad network for publishers due to its robust technology, expansive global reach, and commitment to maximizing revenue. With SelectMedia, publishers gain access to a diverse range of high-quality video ad inventory, ensuring optimal monetization opportunities across various platforms and devices.

The platform’s advanced targeting capabilities and optimization tools enable publishers to deliver tailored video ads to their audience, driving higher engagement and revenue. SelectMedia’s seamless integration options and responsive support team ensure a smooth experience for publishers, maximizing their earning potential while maintaining a positive user experience.

12. Teads

Teads stands out as a premier video ad network for publishers, renowned for its innovative technology, global presence, and commitment to maximizing revenue. With Teads, publishers gain access to a vast pool of premium advertisers, ensuring a consistent flow of high-quality video ad inventory.

The platform’s advanced targeting capabilities and optimization algorithms empower publishers to deliver highly relevant and engaging video ads to their audience, driving increased engagement and revenue potential. Teads offers seamless integration options and non-intrusive ad formats, ensuring a positive user experience while maximizing monetization opportunities.

Conclusion:

In conclusion, the best video ad networks for publishers offer a blend of extensive reach, advanced targeting, and seamless integration. Google AdSense, AdMaven, and Facebook Audience Network stand out for their comprehensive features, competitive payouts, and user-friendly platforms. Publishers can maximize their video ad revenue by leveraging the strengths of these networks tailored to their specific audience and content.